A lot of businesses these days don’t work in typical office locations anymore. They utilise virtual offices instead, which are professional business addresses and shared facilities that don’t require a full-time physical office. This approach is versatile and cost-effective, but there is still one problem: how can you show off your brand identity when you don’t have a whole office to design?
That’s when interior branding comes into play. Even in a virtual or shared environment, smart decisions about how to decorate may still show off your business’s style, values, and professionalism.
Interior branding is the use of design, colours, furniture, and decorations to show off your brand in a room. This comprises the colours and logo of your brand, the style and atmosphere you want to create (contemporary, creative, elegant, or minimal), and the furniture and materials that go with your brand. Even if you just spend a short amount of time at a virtual workplace, you can still make an impression with your interior design.
Why branding your office space is still important in a virtual office
You could assume that branding isn’t significant because you don’t work in the office all the time. But it counts more than ever, especially when clients come to your virtual office reception, when you utilise the space for meetings or events and when you have online video conversations with your background visible.
When you use a Virtual Office Address, it’s even more crucial to have a well-presented area since first impressions matter a lot for your business’s image, both online and offline.
Easy Ways to Show Off Your Brand in a Virtual Office
Using your brand’s colours as often as possible is one simple approach to do this. You may add colour to the workplace with the paint or wallpaper on the walls (if the office allows it), the furniture (such chairs or storage cabinets), and even the desk accessories (like folders, pens, or notebooks). Adding little pops of colour in the right places may help people see your brand without being too much.
Another wonderful idea is to include your logo. If you have a private space, you may put it behind your desk, on a standing banner, on a conference table, or even on the door. The most important thing is to utilise good printing and make sure your logo matches the rest of the company.
If you use video calls a lot for work, it’s important to style your background. During virtual meetings, you may seem professional by keeping your wall clean and using your company’s colours, putting branded products or trophies on a shelf, or putting a little logo frame in the corner of the video frame. Make sure the background is plain and not too busy.
The furniture you pick is also important. Modern, sleek furniture shows that your business is up-to-date with technology, while wooden furniture makes people feel welcome and cosy. A clean and simple arrangement might convey that your business is competent and pays attention to the small things. Make sure that the things you choose show what your brand stands for and who it is.
You may also show off your business in an innovative way by putting up statements or principles from your firm. You may frame your goal statement or a favourite phrase that inspires you and put it on your desk or hang it on the wall. This gives the place a personal and important feel.
You may still demonstrate that you’re there by adding minor branded objects to a common environment. Put out mugs with your brand on them, a little plant with your company name on it, or pamphlets and name cards that are ready to be shown. These small touches let you get to know each other and seem professional without taking up too much space.
If your virtual office provider also lets you hire a conference room, you may use that area to promote your brand inside as well. Bringing a branded folder, banner stand, or presentation material to client meetings makes you look more professional and maintains your firm identity constant.
How to Keep It Flexible
It’s crucial to employ branding techniques that aren’t permanent because a lot of virtual workplaces are shared or rented for a limited time. Choose things that are easy to transport, set up, and take down, and that don’t cost too much. Don’t do big installations or anything that would need big adjustments to the area. This manner, you may keep your brand identification even if you move your workplace in the future.
This is quite helpful while working at a coworking space in KL, where flexibility and sharing spaces are common. Portable branding solutions let you stay consistent no matter where you are or what place you are in.
Get Your Brand Out There, No Matter Where
You can still show off your business personality with clever interior branding, even if you don’t have a full-time workplace. These little things, like a logo on the wall, a nice background for video chats, or furniture that fits your sector, may really help your brand grow.
Clients and partners typically get their initial impression of you from your workplace, whether it’s a real one or a virtual one. So make sure it tells the appropriate story.
Want a virtual office in KL? Check out Triune.com. my
Triune.com.my is a good place to seek for a virtual office in Kuala Lumpur that is both professional and has a lot of design possibilities. my. They include high-end virtual office packages that include conference rooms, coworking space in KL, and pleasant front desk services.
Triune lets you register your business with a real Virtual Office Address, have meetings in a conference room for rent, and grow your brand without the expensive expenditures of a full-time office. It’s a good idea for new firms, freelancers, and enterprises that are growing.